Our Identity
Just Apparel operates at the intersection of traditional techniques and values and the globalized market economy. It is supremely important to us that we resist the pressure to subsume the former into the latter. We are also acutely aware, however, that the artisans with whom we work are part of a global economy whether they like it or not. Our work is all about collaborating with people whom that economy has marginalized to make it instead work for them and thereby to preserve the traditions and values that we, and they, hold dear.
Our Logo: Who We Are
The JA logo represents the Tz'utujil Mayan symbol a'joj, which means "us", "this is who we are," or "here we are." Many of the most traditional guipiles (the intricate tops worn by most Mayan women) in Santiago bear this symbol, just as our products do. Placing a'joj on each JA product is a reminder to us and to the world of who we are and what we are striving to accomplish.
